Be Inspired! Events and Event Planning (BIE) Case Study

42 Cultural Components

Julie makes sure that her events are authentic and support Indigenous communities, being open and welcoming to all. She also includes important aspects of the Indigenous culture into her events. For example, there is always a prayer included at the beginning of an event. An elder, Chief, or Council member will provide a welcome. It is important to her to embrace and support the Secwépemc protocol into her Indigenous events where she focuses mostly on the Secwépemc heritage and traditions.

To see a recorded performance of Julie talking about being an Indigenous female entrepreneur, please watch this video on Vimeo, uploaded by Raven Institute (2019).


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Indigenous Businesses in the BC Interior: Case Studies in Marketing Copyright © by Dr. Biggi Weischedel and TRU Open Learning is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

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