Spirit of the Lake Native Boutique Case Study

55 Finances

As discussed earlier (see Overview of the Business), grants have helped the setup of the store. The marketing budget is currently based on sales, with the hopes that a strong first half of 2021 will improve the bottom line and leave more money for marketing activities. During the fall of 2020, with slow sales, the expenditures had to be reduced.

Figure 12 – Products at the store (CC BY-NC-ND 4.0)